The new name reflects a multi-faceted organization supporting a growing range of causes, with an expanded focus on animal welfare
NEW YORK, NY — Greater Good, the nonprofit organization founded by healthcare marketing executive and philanthropist Elizabeth Izard Apelles, has changed its name to Greater Honeycomb, reflecting the organization’s evolution into a multi-faceted philanthropic platform supporting multiple causes. The name change does not affect the organization’s legal or tax status, and its Employer Identification Number (EIN) remains unchanged.
The new name draws inspiration from the distinctive hexagonal structure of a honeycomb, in which individual cells connect to create a larger, stronger whole. In much the same way, Greater Honeycomb brings together individual philanthropic initiatives, each focused on a specific cause while sharing a common commitment to helping nonprofit organizations generate sustainable support, increase awareness and expand their impact.
“Greater Honeycomb better represents what we have become and where we are going,” said Apelles. “A honeycomb is made up of many individual parts that work together as one, and that is how we see our organization. We want to create and support initiatives addressing different needs and causes, while bringing them together under a common mission of making a meaningful difference.”
A major focus for Greater Honeycomb is Honey Paws, an initiative dedicated to supporting animal rescue organizations while raising awareness of the need for more humane treatment of dogs bred in commercial puppy mills. Honey Paws seeks to help rescue organizations develop sustainable fundraising opportunities while educating the public about animal welfare and encouraging greater community involvement.
Through Honey Paws, Greater Honeycomb is working to bring greater attention to the treatment of breeding dogs and to the organizations that rescue and care for animals in need. The initiative reflects Greater Honeycomb’s broader approach: combining awareness, advocacy and sustainable fundraising to help nonprofit organizations strengthen their ability to pursue their missions over the long term.
Greater Honeycomb is also home to Honeycomb Health, an initiative inspired by a family member’s decade-long journey to obtain a diagnosis for a rare disease. Honeycomb Health helps address the chronic funding challenges facing rare disease organizations through professionally managed e-commerce platforms and recurring fundraising programs designed to create dependable, long-term revenue streams while increasing awareness of rare diseases and the challenges faced by patients and their families.
Together, Honey Paws and Honeycomb Health demonstrate the thinking behind the Greater Honeycomb name: individual initiatives addressing very different needs while connected through a shared philanthropic mission. The broader Greater Honeycomb identity also provides a framework for the organization to support additional causes and initiatives in the future.
Apelles’ commitment to philanthropy was recently recognized by the Association of Medical Media (AMM), which presented her with a 2026 Humanitarian Award at its Nexus Awards Gala. The award recognizes professionals who have made exceptional contributions to their communities through service, compassion and leadership.
Prior to focusing her efforts on philanthropy, Apelles founded and led Greater Than One, which she built into one of the healthcare industry’s leading independent marketing agencies. She has since applied her entrepreneurial and marketing experience to developing programs designed to help nonprofit organizations increase both funding and public awareness.
About Greater Honeycomb
Greater Honeycomb, formerly Greater Good, is a nonprofit organization founded by Elizabeth Izard Apelles that develops innovative initiatives supporting a range of important causes. Inspired by the interconnected hexagonal structure of a honeycomb, Greater Honeycomb serves as a multi-faceted philanthropic platform through which individual initiatives can address distinct needs while sharing a common mission. Its initiatives include Honey Paws, which supports animal rescue organizations and advocates for the humane treatment of dogs bred in commercial puppy mills, and Honeycomb Health, which supports rare disease organizations.